Songwriter Advisor Blog

This is an article originally released in the September, 2008 ”Tune Sleuth” newsletter, inspired by one of our reader’s questions that I found to be very helpful for other readers to enjoy!

Before using a songwriter demo service to record your original songs,be absolutely certain they are ready to be recorded by making sure you polish them with a rewrite. Also, test your songs out by singing them either a capella or with an accompanying instrument by yourself and in front of friends, family members, etc.  Taking your gut feeling and your listener’s reactions into account, it’ll be easier to decide if and which of your songs are ready to be recorded.

A songwriter demo is exactly that – a demo!  This is why they are and SHOULD BE far less expensive than a recording for a CD release.  Therefore, what you want to look for instead of a company promising you a “radio-ready” recording with all the bells and whistles, is a company that’ll be able to provide a clean, pro-sounding recording to give your song the best possible chance.
 
To find a great songwriter demo service you’ll need to start right in your own hometown!  Take the time to contact and visit studios performing these services in your area, ask to hear examples of their work, and try to establish some type of rapport or relationship with them so they can take you more seriously and not see you as JUST ANOTHER CUSTOMER.  

There are many studios offering excellent songwriter demo services but you have to do much initial legwork to find one that works for your songwriting goals.  This involves comparing several companies before making a decision. If you don’t have any companies offering demo services in your vicinity, then as a last resort you may have to consider an online demo service, but you should proceed with caution.

Songwriter demo services are very competitively priced these days and many offer flat rates with optional costs such as background singers, extra instruments, etc.  Starting rates vary from as low as approximately $100.00 to $800.00 per song, and you generally get what you pay for!  Recording is not cheap, and if you’re not a music producer or an arranger, remember, these companies try to provide all of these services as inexpensively as possible in one package! 

Beware, there are companies out there that give legitimate ones a bad name by drawing you in and charging you extra with each visit to cover what they say are their increasing recording costs.  Songwriters and other musicians have found themselves in a bad situation where they’ve literally spent hundreds with no decent product to show for it.  Negotiate a flat fee with a demo service, get it in writing, and stick to it!

Also, when you do find a songwriter demo service you want to try, it’s wise to commit to only ONE RECORDING AT A TIME.  Remember, this is a business, and demo companies need your business, so some will try to make you commit to more than one recording because it benefits them! 

Keep total control by recording only one song at a time until its completion-this way, if for any reason you are dissatisfied with your first recording, you can pick up and go elsewhere and you will not have needlessly wasted money on other songs.

Of course, the best possible scenario when recording your songs would be to do it yourself in your own home studio.  Recording setups have become increasingly more inexpensive and if you’re planning on chasing a professional songwriting career, it would be wise to try your hand at production even if it means being able to record only a piano or guitar/vocal of your songs.  By choosing this route you can actually save yourself the $1500 or so you would have spent on a three song demo, and instead use that to build your own songwriting studio in your own home!

Many amateur and pro songwriters have their own little home studio setup with some of the equipment or similar items shown on this page:
http://www.songwriteradvisor.com/build-your-studio.html

The only drawback to having your own studio is it takes few months to really learn your equipment and make effective recordings.  But in the end, it can be the best investment you’ll ever make in your songwriting career-you’ll never have to pay for a songwriter demo service ever again!

There are many web articles and chapters in songwriting business books that have one thing in common when it comes to instruction on how and where to pitch your songs to get a music publishing deal; they say once you have your song demos ready, start making contacts and send copies of your demos out to music publishers by making sure your genre of music fits their criteria and by adhering perfectly to their submission guidelines.  They go on to say if the music publisher likes your song and is interested, they’ll contact you.  This type of advice isn’t bad, but it’s somewhat unrealistic if you’re trying to put yourself in the best position to land a music publishing deal of any kind!

The advice you’ve just read about blindly pitching your material to music publishers listed in various publications as “accepting unsolicited material” or even after getting permission through phone calls from various music publishers before sending $200.00 worth of demos to 100 different companies is what you should do ONLY AS A LAST RESORT!!!!!!

The secret to getting a real music publishing deal lies in how hard you want to work at exposing your music to the right people by relentlessly and shamelessly networking-IN PERSON!  Yep, that’s the music industry secret few people are mentioning. 

So, the same unjust and unfair scenario repeats itself over and over to very talented songwriters all over the world.  They hit a brick wall wondering why no one wants to sign them to music publishing deals.  They’re not misinformed, they’re simply not receiving all the information they need. 

Your goal when chasing any type of music publishing deal is to have the publisher or company representative  listen to your demo IN PERSON!

NOW YOU HAVE THE INFORMATION, AND HERE IT IS!!!

If you’re seriously going after a music publishing deal whether it be a single song agreement to a full-fledged exclusive (staff) songwriting deal, follow these steps:

1.  Research music publishing companies in your area no matter how small of a company you think they are.  Young companies can turn out to be a gold mine if they match your great songs with great artists who start out locally, then regionally, then nationally and/or worldwide.  Many success stories in the music business happened this way because these are simply the goals of most independent music publishers and record companies!

2.  Once you have a list of independent and major label music publishers, start calling people listed as contacts (such as A&R reps, etc.) in various music industry up-to-date resources such as The Musician’s Atlas or The Music Registry, and make real appointments so they can hear your music.  These people may be hard to contact but your efforts will pay off if you have the goods!  Remember, the music industry revolves around talent.  Believe this; the music industry is aways looking for talent and it’s your job to find out who in the company is presently trying to find that talent!!!!

3.  Once you’ve made some appointments, it’s time to hit the road with your demo packages  containing your masterpieces!  If your music industry contacts break or cancel an appointment by letting you know ahead of time (consider yourself lucky if this occurs), politely reschedule over the phone. 

If you’re standing at the reception area of a music publishing company and the receptionist tells you, “He/she is not available, just leave the demo here,” a big red flag should go up in your brain!  Don’t settle for hearing, “I’ll make sure they receive the demo, we’ll get back to you.”  Do your best to graciously decline and insist you’d rather give it to them in person, and, once again, do everything to politely reschedule.  You’ll be taken far more seriously .

4.  Once a music publisher or staff member has actually sat down to hear your demo in your presence, congratulations.  If you get a favorable response, you’ve made a contact!  One good contact can make or break you in the music business when you’re starting out.

5.  Now it’s time to use a “call to action.”  Don’t be afraid to ask the music publishing representative if they’re interested in your music.  You’ll usually get an immediate response.  If they say yes, you can start building your relationship further and more seriously by perhaps inviting them to see you perform,  or by asking them if you may submit more songs for consideration in the next three to four weeks.  This is how you build relationships in the music industry-by being straightforward and sincere.  When you feel like you’ve made some type of connection with the music publishing rep or the actual company, ask if they’re willing to offer you a music publishing deal.

If the music publishing company representative is not willing to offer any type of music publishing deal at the moment, and you have a gut feeling that they like something about you and/or your music, ask them if they can recommend another music publisher who might be interested in your music.   

If you’re right and they like your music, they’ll become worried and jealous that you’ll eventually go and find a music publishing deal somewhere else!  You’ll have incredible leverage.

6.  Repeat steps 1-5 and keep building relationships.  Be realistic.  If you build 1 solid contact every 2 months, you should have 6 of them in a year!  That may sound like it’s not enough, but chances are, each of those contacts has numerous contacts, and that’s where your networking comes in through attending industry events, workshops, parties,etc.  You’ll be well on your way to to a chance at having success! 

When you begin your song-pitching campaign, keep the following points in mind:

(a).  Remember, if you make it your job to find music publishing companies and you don’t make the mistake of trying to let them find you, your chances of success will go up dramatically.

(b).  Dress appropriately, and better yet, create a contemporary, unique image for yourself in the way you dress and carry yourself.

(c).  Don’t let rejection affect you negatively.  Virtually every major star has been rejected once or many times before they actually “made it.”  Accept constructive criticism and keep moving forward.

(d).  If you don’t live in a city with prospective music publishing companies, you’ll either have to make a trip to one of the major music hubs (In the US-Los Angeles, NY, Miami, Nashville, etc.) or use services such as Taxi to get results. 

(e).  Unless you’re a proven, successful songwriter, music publishing companies don’t generally sign songwriters to music publishing deals unless they’ve established some type of rapport or professional relationship with them.

Good luck!